This is a past event. Registration is closed. View other The Swedish Chamber of Commerce in China events.

Do you want to be updated on how to understand and influence consumer behaviour in China? SwedCham is happy to invite Joakim Abeleen, head of Beijing office at Business Sweden, who will present highlights from the study, and facilitate a discussion on implications for Swedish brands.

Business Sweden has surveyed 1.500 consumers in Beijing, Shanghai, Shenzhen and Guangzhou around their shopping patterns and preferences, and analysed the results together with thought leaders in the Chinese consumer market. The insight findings are including:

  • How Chinese consumers find, explore and purchase products across different segments and channels?
  • How Swedish brands can win their hearts and minds by adapting to China?

We have also invited Xiaoxiaobao Mama (小小包麻麻) – famous Social Media Influencer in China to this Sharp Talk.

Xiaoxiaobaomama has 8 million subscribers on WeChat and is one of the top 10 KOLs in China within the mother and baby segment, according to Forbes China 2019.

Curious to learn more about consumers in China?

Welcome to sign up and join this sharp talk on December 4th!


Sponsors and Partners


Dragon Partners

A special thanks to our Dragon Partners for supporting the Swedish business community in China.