BJ: Swedish After Work with Beckers 瑞典蓓柯漆

Are you a true fan of rainbow? The seven colors of the rainbow are not only a thing of great beauty but also play an important role in our lives. Different colors symbolize different personalities and also have philosophical significances, specific functions and purpose.

Join us for an interactive Swedish After Work together with Beckers 蓓柯 for our monthly Swedish Member After Work at the Volvo Experience Center (Beijing Yansha) / 沃尔沃品牌体验中心(北京燕莎店) in Beijing.

Bring a friend, colleague or partner - stop by for an hour or two and paint your own art work with a popular cyber-star during the evening.

We are looking forward to seeing you there! Welcome!

Event Details

When: Friday, 18 October

Time: 18:30-20:30

Agenda:

18:30 - 19:00 Registration by the SwedCham, welcome guests at the entrance and mingle

19:00 - 19:10 Short welcome speech ans a short presentation about beckers by Daniela,GM/SwedCham and Du Peng, Marketing Manager/Volvo Car

19:10 - 19:45 Introduce the KOL Tangcu (1.92million followers on Douyin 抖音/TikTok) and invite guests for painting gypsum car mould

19:45 - 20:15 Douyin and Weibo interaction with guests by taking pictures of their paintings on car moulds and ＠瑞典蓓柯漆＠沃尔沃＠想画画的唐醋 @中国瑞典商会

20:15 - 20:30 Group pictures

Where: Volvo Experience Center (Beijing Yansha) 沃尔沃品牌体验中心(北京燕莎店)

Price: Free for members, 150 RMB for non-members (including drinks and figure food)

About Beckers

Beckers is the Leading paint brand in Sweden, with over 150 years of experience in paint making, has developed from a small retail shop in Stockholm to become a leading European coatings company operating on a global scale.

In 1865, Beckers was Founded by chemist Wilhelm Becker (1838-1915), the first shop opened in the same year, making Beckers one of Sweden's oldest brands. We constantly improve our consumer offers to insure we delivery quality products and professional service to our customers.

In 2016, Beckers decorative paint was introduced to China market. Currently, there are more than 40 exclusive stores operate in 30 cities in China.

蓓柯，瑞典畅销的涂料品牌。专注涂料的研发生产超过150年，蓓柯已经从斯德哥尔摩的一家小型零售商店发展成为全球知名的欧洲涂料公司。

1865年，化学家Wilhelm Becker (1838-1915)创立了蓓柯并在同年开起了第一家蓓柯涂料零售店，这也使得蓓柯成为瑞典古老的品牌之一。我们不断追求卓越，以确保能够提供高品质的产品和专业的服务给我们的客户。

2016年，蓓柯装饰漆产品被引进中国，目前我们已经在中国30个城市拥有超过40家专卖店。