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SwedCham is inviting Jacob Johansen, Danish innovation and branding guru, to present his new book From Customer to User!

During his work as an external consultant with IKEA China for four years, Jacob Johansen developed a radical new approach to business, innovation, and branding.

Ideas he now presents in a book after being encouraged to do so by IKEA's CEO.


Jacob Johansen boldly claims his book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective.

His recipe is simple yet effective: Stop focusing on customers and expand your worldview to users. All you have to do is to fulfill the needs of users. Following user needs is the new compass that your business will always be able to navigate by.


Despite the book being written here in Shanghai, it's not a "how-to-do-China book". Johansen considers his findings of universal value. But you will find China between the lines throughout the book as the writer is, of course, heavily influenced by living almost 20 years in Shanghai.

His provoking and radical approach is well known, and his new book is no exception. Johansen's uncompromising and out-of-the-box approach to business may be hard to swallow at first but is also the reason why both leading Chinese and international companies have turned to Johansen in the quest for new revenue streams, growth and transformation.


Join us for an educating, thought-provoking and entertaining evening with SwedCham Shanghai and Jacob Johansen (and get your copy signed by the author)!


Can't wait for the event? Get an exclusive pre-view of the first chapter of From Customer to User under Documents below.


Date & Time

August 12

18:00 Check in

18:30 Presentation

19:15 Q&A

19:30 - Networking & book signing


Venue

Volvo Studio, iAPM 1st floor, 999 Middle Huaihai Road


Ticket

Member 150 RMB

Non-Member 250 RMB


The author has promised to sign copies on location. From Customer to User is available in both English and Danish in hard cover, premium edition only. The book is available online as audio, e-book and paperback from www.saxo.dk.

Agenda

6

00PM

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6

30PM

6

30PM

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7

15PM

7

15PM

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7

30PM

Speakers

Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.

Organizer

Tickets